Damia is a lightweight enterprise data integration service where line of business users can create and catalog high value data feeds for consumption by situational applications. Damia is inspired by the Web 2.0 mashup phenomenon. It consists of (1) a browser-based user-interface that allows for the specification of data mashups as data flowfgraphs using a set of operators, (2) a server with an execution engine, as well as (3) APIs for searching, debugging, executing and managing mashups. Damia offers a framework and functionality for dynamic entity resolution, streaming and other higher value features particularly important in the enterprise domain. Damia is currently in perpetual beta in the IBM Intranet.