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Fuelled by a fiercely competitive business environment that requires the pace of business and
technology to accelerate, companies need to adapt to change faster, and their IT departments
must deliver innovative technology solutions rapidly and at a lower cost. As a result, companies
are adopting Software as a Service (SaaS) applications to address these challenges, in particular
for reducing costs of Customer Relationship Management (CRM) solutions.
SaaS CRM solutions are an attractive alternative to traditional on-premise complex CRM